Today’s empowered consumers can access more information and choices. In the past decade alone, technological advancements transformed consumers - and the retail environment - in unprecedented ways. Much has changed since my start as a provider of retail solutions more than 21 years ago. In essence, innovative planograms give retailers the ability to make better decisions that ultimately impact sales. These tools make it easier to predict consumer behaviour and target shoppers. Tools like planogram software empower retail professionals as they harness real-time insights from data.

This niche within retail wields big impact! Impact that clients, who face fierce competition online, are wise to add to their toolkit for success and growth. That’s one of the reasons I love working in the planogram space. By taking advantage of technology, visionary incumbents - those who recognise the need for innovation - showcase their ability to adapt and take advantage of a changing retail industry. After all, unless retailers understand shopping from the consumer’s perspective, their stores will really be a thing of the past. These include questions like: 1) What do my customers want? 2) How can I create a better customer experience?

Retailers must constantly ask themselves questions that will help them understand the needs of their consumers. We live in a tremendously competitive age.

Technology planogram in retail